Trade Fair & Exhibition Delivery

FuYuan’s Trade Fair & Exhibition Delivery turns exhibitions into a repeatable sales engine. We manage the full lifecycle - pre-show planning, booth readiness, local staffing and on-site operations, lead capture, and disciplined post-show follow-up - so you don’t just “attend” a fair, you leave with qualified conversations, booked meetings, and a clear pipeline plan. Our team represents your brand professionally on the ground, reduces language/culture friction, and reports clearly on results and next steps.

What this service is

Trade fairs are expensive—and most companies lose value by under-planning, under-staffing, and under-following-up. FuYuan provides a structured, on-the-ground delivery team that prepares your booth for high-quality conversations, qualifies visitors properly, captures leads in a usable format, and runs a follow-up sprint to convert interest into meetings, samples, quotations, and next steps. Each rep is fluent in both Mandarin and the local language, experienced in the relevant industry, and trained in your specific products. They professionally present, promote, and sell your products — ensuring your brand is effectively represented and connected to global buyers.

This is not “event help.” It’s a proven operating system for exhibitions.

Who it’s for

Manufacturers exhibiting internationally (especially first-time or premium positioning)

Export teams who need local-language booth staff and professional host coverage

Companies entering a new market and using fairs as the primary channel

Teams that want better lead quality, not just business cards

Exhibitors who need post-show follow-through to turn contacts into deals

What you get

Pre-show plan + checklist (timeline, responsibilities, readiness gating)

Booth messaging + scripts (what to say in 30 seconds, common objections, qualification questions)

On-site staffing & interpretation (greeting, qualifying, meeting scheduling)

Lead capture system (structured fields, tags, priority levels, next-step prompts)

Daily debriefs during the show (what’s working, what to adjust, VIP targets)

Post-show follow-up sprint (emails/messages, meeting bookings, sample requests)

Final report + handover pack (lead list, insights, recommendations, next actions)

What we need from you

Show details (name, dates, hall/booth number) + organiser rulebook/login if available

Product list, key messages, target customer profile

Pricing guardrails, MOQs, lead times, capacity notes

Brand assets (logo, colours, fonts) + existing brochures (if any)

Rules for on-site offers: samples, discounts, NDAs, meeting availability

A decision-maker for fast approvals during the show (or clear boundaries)

Engagement formats

Event-based (On-site execution): Professional booth staffing, interpretation, lead qualification + structured lead capture, with daily debriefs during show days..

End-to-end (Full lifecycle): Pre-show strategy + on-site execution + post-show follow-up sprint (meeting booking, samples/RFQs) with final reporting and CRM/pipeline handover.

Multi-event retainer: Ongoing exhibition support across multiple fairs with consistent templates, staffing continuity, and performance improvement each event.

Hybrid: exhibition + in-market representation: We run the show and then continue local follow-through for 1–6 months to convert leads into deals.

Optional add-ons

On-site factory immersion visit to learn everything about your products/services first hand.
VIP buyer outreach before the show (meeting calendar built in advance)

Press & media coordination (basic outreach + on-site scheduling)

Photo/video capture for marketing content

CRM setup + pipeline automation for post-show lead management

Booth design/build management (if you want full end-to-end delivery)

Turn trade fairs into qualified meetings and real pipeline.

FuYuan delivers end-to-end exhibition execution - planning, staffing, on-site operations, lead capture, and post-show follow-up - so your booth becomes a consistent growth channel.

How it works
(client procedure)

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1) Discovery & show strategy

We clarify your goals (lead volume vs. distributor search vs. brand exposure), your ideal visitor profile, and the outcomes you want within 30 days after the show. In our premium packages, we undertake a deep-dive on-site factory immersion visit to learn everything about your products/services first hand.

2) Pre-show readiness (assets + process)

We prepare booth-facing materials and systems:

messaging and positioning
brochures/one-pagers (bilingual if needed)
product highlights and proof points
qualification flow (questions + tags)
meeting scheduling approach

3) On-site execution (booth operations)

During the show we handle:

greeting and engagement
local-language interpretation
qualification and note-taking
booking meetings (on-site or post-show)
daily debrief and improvements

4) Lead capture & prioritisation

We capture every qualified interaction in a structured format:

interest level + urgency
product focus + use case
decision role + budget signals (when available)
agreed next step (meeting, sample, quotation, site visit)

5) Post-show follow-up sprint (conversion)

Within 7–14 days we run follow-up sequences to convert leads into:

booked meetings
sample requests
RFQs/quotations
distributor/agent interviews

6) Reporting & pipeline handover

You receive a clean lead list, summary of insights, and a recommended next-step plan (30/60/90 days).

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Why FuYuan
(the difference)

Cultural fluency + commercial discipline: we combine local relationship skills with structured process.

Speed across time zones: you get a local presence that responds quickly and keeps momentum.

Clear documentation: every meeting and decision is captured—no ambiguity, no lost context.

Professional brand handling: we represent your brand like it’s our own.

Success metrics
(how we measure performance)

Qualified meetings booked and completed

Conversion to samples/quotations/pilot orders

Faster cycle time from first contact to next step

Stakeholder expansion (multiple contacts inside one account)

Follow-up completion rate and pipeline health

Make your next trade fair your strongest sales channel.

Book a discovery call to scope the show, define targets, and receive a clear execution plan with deliverables.

FAQ: Can you guarantee a certain number of orders?

No - orders depend on product-market fit and commercial terms. We can guarantee a professional process that maximises qualified conversations and conversion speed, with transparent reporting.